Like many aspects of Japanese youth culture, its street fashion is influencing trends worldwide. At Tokyo Girls Collection, top models walk the runway just as they do in Paris haute couture collections, but there's an important difference - these fashions are all meant to be worn on the street, and the audience are normal young women rather than exclusive industry insiders.
In a format likely to be adopted for fashion-conscious youth in other countries, the show, open to anyone who can buy a ticket, also uses an innovative high tech system via the audience's mobile phones for placing orders in real time as the products are displayed.
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